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Friday
Aug012014

Ford Truck Sales Mostly Up Slightly in July

Sales of pickup trucks are often a sign of strength or weakness in the small business and construction sectors as these types of businesses are the most common users of these vehicles.  With that in mind, today's figures from Ford (F) for sales of F-150 pickup trucks were modestly positive.  For the month of July, Ford sold 63.24K F-150s, which represented an increase of just under 5% from July of last year.  With that increase, July's F-150 total was the strongest for Ford since 2006.

Year to date, Ford has now sold 429.1K F-150s, which is slightly higher than last year's July YTD total of 427.9K.  This too, is Ford's best YTD total sales figure for F-150s since 2006.  While sales appear to be leveling off relative to last year's total, we would note that Ford is introducing a major redesign to the F-150 this fall, so there could be some prospective buyers holding off until the new model is released.